What is a carrotmob?

What is a carrotmob?

A carrotmob is an event where environmentalists queue up to buy goods from a shop which goes green. This is a sort of incentive for their intentions. The concept uses the carrot and stick method, hence 'carrot mob'. Environmentalists mob a 'green' store for mass purchases as a reward. This is planned in advance and executed as an event.

If you have any more information please provide it in comment or mail me at munnabhai1786@gmail.com